For many companies, renewable energy is seen as nice-to-have, not a need-to-have, particularly after the economy nose-dived.
Yet an ever-growing number of companies are still identifying ways of making the business case for green power, finding that sweet spot where their environmental and business goals align.
For New Leaf Paper, for example, renewable energy has enabled its business to grow. Privately held SC Johnson gets about 40 percent of its energy from renewable sources, largely generated on-site. And WhiteWave Foods has turned its long-term purchases of renewable energy into a vehicle by which it can educate its customers and differentiate its line of soy-based products.
The three companies each have made their own case for green power, which they highlighted during a panel discussion yesterday. The workshop took place at the Renewable Energy Markets Conference in San Francisco, where the U.S. Environmental Protection Agency, Department of Energy and Center for Resource Solutions crowned this year's crop of Green Power Leadership Award winners [see list of winners on p. 3].
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